Canada is known worldwide for its beautiful and captivating natural environment. Canada Media Marketplace 2011 is committing to help protect the environment by instituting a significant number of green practices for our meeting. Our goals are to reduce waste and resource use by promoting recycling, energy efficiency, water conservation, air and water quality and environmentally responsible purchasing. To achieve these goals, MM has retained MeetGreen as its Green Meetings Consultant. Canada Media Marketplace sincerely thanks VIA Rail Canada’s support of our sustainable meetings initiative for 2010. A green-minded company, VIA Rail continues to modernize its equipment, resulting in cutting fuel consumption by 25% and emissions by 13% since 1990. They’ve achieved this while operating 25% more trains and carrying 18% more passengers! Click to learn more about Via Rail Canada's Environmental Responsibility Program Since 2008 Media Marketplace has achieved much success in its ongoing journey to be more sustainable. In fact, Media Marketplace 2010 was one of our greenest events yet: Printing all materials on minimum 20% post-consumer recycled content paper. In the last 3 years this has saved 19 trees, 3123 gallons of water, 659 lbs of carbon dioxide and 215 lbs of solid waste. Recycling all plastic, paper, glass and metal from the event as well as composting all food waste. We even captured cooking oil for use as biodiesel! All in all, 64%of left over event materials were diverted from landfill and incineration. Eliminating ground shuttles by choosing Marketplace and reception venues within walking distance. Purchasing 60% of menu items with in 100 miles of San Francisco. 25% of food provided was certified organic, with an additional 50% purchased from farms that practice organic agriculture. Providing tables and chairs from Media Marketplace to the San Francisco Hotel Non-Profit Collaborative. In 2009 materials were provided to Furnish a Future - a local program in New York City that provides formerly homeless families leaving shelters with furniture and household goods. Recognizing over 20 Partners who have ‘greened’ their participation in MM09 and MM10 by reducing what they bring to the event, making use of reusable and recycled materials. Providing beautiful and fashionable 100% recycled content name badges thanks to Ontario Tourism’s donation of 400 badges made by Toronto-based designer James Fowler. Fowler is an artist specializing in reclaiming material the fashion industry leaves behind, crafting badges from reclaimed cording, silk ties and packaging.
For more information please see the case studies of past events below. In 2010 all Partners have generously contributed to offset energy use by our media guests, including travel and venue use. Emissions offsets are a tool to counterbalance or “offset” the impact of activities that generate greenhouse gases (GHGs). Emissions offsets are created by funding projects that either reduce the amount of greenhouse gases emitted elsewhere (such as energy efficiency, or renewable energy projects), or by those which effectively remove GHGs from the atmosphere, as is the case with some forestry or methane capture projects. Carbon offsets alone are not a solution to climate change but as a complement to other actions that reduce emissions, they can be an immediate or interim measure to mitigate emissions from activities that cannot be avoided. 83 tonnes of GHG emissions were offset through Offsetters in 2010, directly supporting renewable energy and energy efficient projects in Canada. MM gratefully recognizes Tourism New Brunswick for sponsoring the purchase of Carbon Offsets for our Media Guests for the first two years of our green program. Canada Media Marketplace’s green initiative was initiated thanks to sponsorship from the BC Sustainable Tourism Collective. Members of the BCSTC are: Canadian Mountain Holidays, Clayoquot Wilderness Resorts, Fairmont Hotels & Resorts (BC), Rocky Mountaineer Vacations, Tartan Public Relations, and Whistler and Blackcomb Mountains
Media Marketplace Case Study 2009
Media Marketplace Case Study 2008 |
